Complete and accurate product data is required for efficient distribution, increasing sales, and enhanced inventory visibility and traceability processes. This vital information is available in the GS1 Global Data Synchronization Network™ (GDSN®)—the one source of complete product information for the industry. Now is the time to get engaged!
Goal = 75% GDSN Adoption by Sales Revenue Based on Usage*
We measure adoption by company participation in the GDSN and then work with the industry associations to tie revenue to participating companies.
Companies share simple data (product dimension, weight, etc.) to streamline the flow of products through the supply chain. Totals as of September 30, 2015.
Number of Products Being Shared
Companies begin sharing richer product data including marketing descriptions, images, allergens, and nutritional information to increase customer trust and sales. Totals as of September 30, 2015.
Number of Products Being Shared
Operational and Sales Data
Totals as of Q3 2019.
Total Products in GDSN
“ Shamrock has seen a 20 percent increase in sales and a 14 percent increase in demand for those products that have extended data attributes such as nutritional information and images.” Bryan West
Senior Director of Information Systems
Shamrock Foods (Shamrock) needed complete and accurate data for its web-based ordering system to satisfy the increasing demands of its customers, especially healthcare providers and school systems that require nutritional and allergen information before purchasing. The company also understood how using quality data could help it become more efficient and cut costs throughout its operations.
The Shamrock team created a new supplier connection process for its vendors to publish their product data and images in its electronic ordering system for customers. The team used multiple venues to reach its suppliers, requesting their participation and offering guidance via the Foodservice GS1 US Standards Initiative. Today, more than 500 Shamrock suppliers publish detailed product information as well as share and synchronize data via the GDSN.
Shamrock advises it has experienced a 20 percent increase in sales and a 14 percent increase in demand for those products that have extended data attributes such as nutritional information and product images. The company has increased its level of customer service by providing extended product information to help them make better buying decisions.
“ While quality data can reduce costs, we have found it significantly increases sales.” Cullen Andrews
Director of National Accounts
Dot Foods (Dot) introduced its online product catalogue—the Dot Expressway® (Expressway)—18 years ago to provide better search capabilities for its customers and sales representatives. With about 105,000 products from 700 suppliers, Dot wanted to fully leverage its market advantage by expanding and enhancing the Expressway with more complete and accurate product information.
Dot launched a data quality initiative that transformed the Expressway to include expanded and validated data attributes. Dot suppliers publish core item attributes such as case dimensions and weights as well as marketing and nutritional information like ingredients, allergens, and images through data pools that are then synchronized with Dot's system via the GDSN.
Today, the Dot Expressway receives about 1.5 million hits per month from its users, including nearly 2,800 distributors and 310 national account operators. Distributors and Dot's sales representatives use the Expressway when selling to customers for increased sales. With accurate data, Dot has reduced costs with improved warehouse management, load optimization, and increased productivity.
“ With accurate, up-to-date data we can optimize truck loads, maximize freight costs, and be more competitive in the marketplace. That's the power of automated quality data.” Steve Reiling
Director of Non-Foods Purchasing and Supply Chain Initiatives
Texas food distributor, Ben E. Keith Company serves 18,000 foodservice operators in 11 states throughout the Southwest. When automating operations, the company knew that complete and accurate data was a critical component to effectively transform processes, making every part of its business more efficient and responsive to customers.
Ben E. Keith launched a quality data program that enables manufacturers to publish—via data pools—core data attributes, marketing and nutritional information, and images that are then synchronized with the company's system via the GDSN. Entrée, the company's e-commerce application, delivers this complete, up-to-date product information to customer desktops or mobile devices—allowing them to research products, place orders, check on deliveries, and much more.
Ben E. Keith manufacturers that supply some 80 percent of all products are participating in the company's quality data program. With easy access to better product data, Ben E. Keith sales reps can more easily sell and serve customers for increased sales. All aspects of the company's operations, from purchasing to logistics, are using quality data to increase efficiencies and improve customer service.
“ We estimate just over a million dollars in transportation and material handling costs alone will be avoided going forward—just by achieving accurate data for these 83 products.” Lucelena Angarita
Director, Supply Chain Traceability
Independent Purchasing Cooperative (IPC) is a SUBWAY® franchisee-owned and operated purchasing cooperative. With an eye on freshness and quality, IPC wanted to achieve traceability of suppliers' products as they travel to SUBWAY® restaurants. To do this, IPC realized it needed accurate product data, yet found widespread inaccuracies that were adding costs and inefficiencies throughout its supply chain.
IPC launched a data quality initiative, using the GDSN. As suppliers publish core item data in the GDSN, IPC reviews the data for inconsistencies. Using GS1 best practices for packaging measurements, distributors conduct physical product audits to identify further data discrepancies. Suppliers then update their product data in the GDSN, creating a single source of truth for all partners.
Suppliers have published 90 percent of product data by volume in the GDSN, making corrections as IPC and its distributors identify discrepancies. In addition, 89 percent of distribution centers are receiving and working on integrating this product data into their management systems for improved transportation, logistics, and warehouse management. IPC estimates significant costs savings; for example, after achieving accurate data for 83 major products, IPC estimates approximately a million dollars in cost avoidance in material handling and transport costs alone.
“ We are seeing an increasing number of withdrawals and recalls due to allergens and incomplete labeling. It's becoming more and more important that we work together to share complete data, and if needed, to quickly and accurately find product.” Syndee Stiles
Vice President, Operations Support
With more than 3,600 restaurants in 18 countries, DineEquity is one of the largest full-service restaurant companies with two iconic American flagship brands—Applebee's® and IHOP®. The company wanted to take steps to achieve traceability for increased food safety for its franchisees' restaurants and their hundreds of thousands of customers who dine at these restaurants each day.
DineEquity is collaborating closely with McLane Foodservice (McLane), an industry supply chain leader and one of its major distributors, to implement case-level traceability across its entire system. Drawing on McLane's experience with GS1 Standards, DineEquity approached its suppliers about the value of using GS1 Standards. Today, many of DineEquity's suppliers use GS1-128 barcodes that carry detailed product information to its distributors' centers.
Taking a standards approach, all players in the foodservice supply chain can streamline their processes and gain efficiencies by using quality data. DineEquity and McLane know precisely what products have been delivered to the exact restaurant locations for faster, more precise recalls and withdrawals, if required. This leads to improved food safety, brand protection, and continued consumer confidence.
“ Getting complete and accurate data is an industry movement now—not just one company requesting, but multiple voices asking for what they need to be successful.” Dave Devlin
Vice President of Vendor Engagement
Representing more than 450 distributor members and 960 locations, UniPro Foodservice (UniPro) continuously looks for ways to help its members gain efficiencies while meeting evolving customer demands. Increasingly, foodservice operators expect and need valuable allergen and nutritional data. With more than 138,000 products from manufacturers, UniPro members needed an effective way to search for and access complete and accurate product data.
UniPro worked closely with member advisors to create the UniPro Master Data Management (MDM) Portal. Using data pools, manufacturers can now electronically publish core attributes and marketing and nutritional attributes. All data is then synchronized and shared with the MDM Portal via the GDSN, giving members an efficient way to access quality product information and images.
Manufacturers can now quickly distribute comprehensive information about their products to UniPro's hundreds of member locations. Sales representatives and members also save time when researching products and can make more informed selling and purchasing decisions. UniPro believes its members and their customers are happier with easy access to allergen and nutritional information.
“ With accurate and complete product data at our fingertips—direct from suppliers—we knew the benefits would be significant for our customers, our sales reps, our purchasing department, and even our suppliers.” Kevin Ahnert
COO, Pocono ProFoods
Pocono ProFoods’ eight-person purchasing department spent significant time each day handling inquiries from sales representatives, customers, and in‑field buyers, requesting information about its vast portfolio of products. As demands for information grew, the mid-sized distributor decided to create a data management system comprised of complete, supplier-provided product data for efficient access by all.
The company launched an initiative that required suppliers to publish their product information via data pools and the Global Data Synchronization Network™ (GDSN®). Taking a step-by-step approach, the team implemented a campaign to collaborate with suppliers in publishing accurate and comprehensive product data, and then provided sales reps and their customers with online access to this information.
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